North Node Solutions
Consulting and Digital Strategy
“We are a Marketing Consulting Agency who specializes in Offer Messaging and Social Media ‘Copywriting’ as well as a full service Facebook Ads agency using our Proprietary C.O.D.E. Methodology. Our “PBC Process” determines the highest-converting, fully scalable ads and funnels to scale your business 2X-5X”
1-on-1 'Fix Your Funnel' Strategic Consulting
From Validating Your Offer to Messaging to funnel strategy, all the way to ad strategy, we’ll consult you on the best approach for your offer and market.
Done-With-You E.P.I.C. Ads
Have one of our in-house copywriters write you a high converting EPIC Ad to take and run inside your own ad acccount. These ads usually always increase conversions and lower cost per acquisition.
Full Service Facebook/Insta Ad Management
If you’re looking to be fully ‘hands off’ with your account and want full management to optimize and scale your ads then definitely apply below to see if we’re a good fit.
Learn C.O.D.E. Methodology
Get trained and certified on the exact social media copywriting methodology and ad strategies we use as a regular part of our agency’s approach to Facebook Ads.
What We Do Different
Here’s how most Facebook ad ‘gurus’ and ‘trainers’ will tell you to set up your funnel flow:
They’ll tell you to go after the cheapest click possible using a short copy ad, drive those clicks to a minimalistic landing page…
…and then wait for your sales message and email follow-up to do all the pre-qualifying and selling for you.
What they don’t realize is that on Facebook we have the power of making the ‘machine learning’ algorithm our best ‘salesperson’ at finding qualified people for us, we just need to point it in the right direction.
The problem is short copy ads don’t do a proper job of pre-qualifying the click…
…and if we want Facebook to show our ads to qualified people we must make sure we’re attracting the right type of person.
That’s because the way Facebook learns who to show our ad to is by finding people who are similar to those that engage on our ad.
So instead of waiting for our sales message and email follow-up to do all the pre-qualifying and selling…
…we let Facebook do most of the ‘heavy lifting’ for us by ‘flipping the traditional funnel on its head’:
Rather than going after the cheapest click possible with a short copy ad…
…we go after the most qualified click using what we call a long copy ‘EPIC’ ad that educates and pre-qualifies the right type of prospect.
After ‘field-testing’ EPIC on over $1,420,414.76 in ad spend across multiple different niches and industries…
…we found that every time we use EPIC the same thing happens:
- We get 2X-5X more qualified prospects entering our funnel that convert at a higher rate
- Facebook spends our budget more efficiently towards qualified people because now it knows exactly who to go find
- The customer journey from ‘click to sale’ actually shortens because our ad is doing most of the pre-qualifying and selling for us (with means a faster velocity of return)
- Ads sustain long-term because Facebook see’s us creating a good user experience by generating 2X-5X more engagement with EPIC
Doesn’t matter if we’re running traffic to a sales or cart page, opt-in page, webinar registration, you name it…
…EPIC works for any offer in any market because it follows ‘decision-making’ psychology that’s designed to walk the brain through a natural progression to a point of logical conclusion.
Our E.P.I.C. AD Formula
This ‘Optimum Context’ part qualifies prospects with a headline that channels the most important ‘Elements’ and addresses your reader’s primary desires.
Establishes trust and gets agreement from your prospect by empathizing with their most common painful scenario.
Proves your product or service solves your prospects problem with your Unique Selling Proposition that positions your offer above the competition.
Overcomes customers primary objections and Convert 2X – 5X more qualified prospects with a our approach’ that ‘Prequalifies and presells’ your prospect.
“It really is a beacon of hope in a very crowded Facebook ads marketplace. When people are struggling just to get their ads seen at a cost that is reasonable, Chris comes along and shatters the way everyone else teaches Facebook ad copy… his formulas are epic… If you’re struggling to start your ads on the right foot… it’s a no-brainer…“
“I’ve been through most Facebook Courses that are available on the market… the style of ad copy… the understanding of the algorithm… get a killer ad that’s going to work better than anything else… I’m using this for all of my clients… we rebuilt an entire funnel based on this methodology… we’re already better than break-even from the beginning.“