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IOS 15+ Privacy Updates – What We’re Doing

by northnode | Mar 4, 2022 | Facebook Ads

How We Know IF An Offer Has The Right ‘Message’ to Convert

by northnode | Jan 11, 2021 | Conversion Optimization, Facebook Ads

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How the ‘Auction’ Bidding System Works For Facebook Ads

by northnode | Jan 4, 2021 | Facebook Ads

How The Bidding System Actually Plays Out Having access to 25+ Facebook ad accounts and seeing millions in ad spend in 2020/21 alone we’ve noticed a few changes… The most noticeable one everyone talks about is they can’t handle ‘The...

Why ‘Targeting’ is NOT the Answer to Scaling Facebook Ads

by northnode | Dec 2, 2020 | Facebook Ads

Why ‘Targeting’ is not the answer to scaling facebook ads There you have it… So picture it like this… Most people will try to scale ‘One’ Ad to many different audiences.  And there was a time when that worked… but not...

Why These Common Facebook Ad Copywriting ‘Tactics’ Actually Hurt Optimization and How We’re Communicating Differently in Our Ads to Sustain 2X-5X ROI

by northnode | Jun 21, 2019 | Uncategorized

When most advertisers think about how to ‘engage’ their prospect’s attention they often default to things like: Gimmicky ‘attention-getters’ and ‘pattern-interrupts’ Talking directly to their prospect like a ‘1-on-1’...
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  • IOS 15+ Privacy Updates – What We’re Doing
  • How We Know IF An Offer Has The Right ‘Message’ to Convert
  • How the ‘Auction’ Bidding System Works For Facebook Ads
  • Why ‘Targeting’ is NOT the Answer to Scaling Facebook Ads
  • Why These Common Facebook Ad Copywriting ‘Tactics’ Actually Hurt Optimization and How We’re Communicating Differently in Our Ads to Sustain 2X-5X ROI
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