Agency Insights
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IOS 15+ Privacy Updates – What We’re Doing
How We Know IF An Offer Has The Right ‘Message’ to Convert
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How the ‘Auction’ Bidding System Works For Facebook Ads
https://www.youtube.com/watch?v=FM4et9B1u04 How The Bidding System Actually Plays Out Having access to 25+ Facebook ad accounts and seeing millions in ad spend in 2020/21 alone we've noticed a few changes... The most noticeable one everyone talks about is they can't...
Why ‘Targeting’ is NOT the Answer to Scaling Facebook Ads
Why 'Targeting' is not the answer to scaling facebook adsThere you have it... So picture it like this... Most people will try to scale 'One' Ad to many different audiences. And there was a time when that worked... but not anymore. So instead of taking your supposed...
Why These Common Facebook Ad Copywriting ‘Tactics’ Actually Hurt Optimization and How We’re Communicating Differently in Our Ads to Sustain 2X-5X ROI
When most advertisers think about how to 'engage' their prospect’s attention they often default to things like: Gimmicky 'attention-getters' and 'pattern-interrupts' Talking directly to their prospect like a '1-on-1' conversation Asking invasive, direct...
CASE STUDY: How We Resurrected a Local Professional’s Facebook Ads to Get 6X-15X Results from Previous Ads
A quick case study on how professionals using our Facebook Ad Method finally get it right (...while pointing out what most do that achieves absolutely nothing) This time we use a Real Estate Agent as an example and the simple tweaks we made with it that increased...