Why ‘Targeting’ is not the answer to scaling facebook ads
There you have it… So picture it like this…
Most people will try to scale ‘One’ Ad to many different audiences.
And there was a time when that worked… but not anymore.
So instead of taking your supposed ‘one ad’ in 8 different ad sets to 8 different targets…
How about taking 5 ‘Variations’ of your ad.. (easy and fast to do) and running all 5 of them to one huge ‘super-audience’.
That way… each ad finds its own ‘groove’…
Allowing the algorithm to correctly optimize with PLENTY of choices to show your ad to.
Translation? ‘Cost Per Impression’ stays consistently low.
Which means sustainable costs… day in and day out.
And so are your Results.
If you want to learn how we can help you ‘Scale Out’ without limitations of ‘crazy targeting’ and other myths perpetuated by so called ‘gurus’… then click here